This study examines corporate Web sites to analyze the use of these sites to support marketing activities including promotional activities, sales, service, and support. The main contention here is that the impact of this new technology on an organization's Web-based marketing activities and its Website design are driven by the interaction among the firm's market offering, marketing activities and technical characteristics. The Web has created a new revolution in marketing by providing much more than just a new medium through which organizations can communicate with the public. However, responsive web design required more scroll and click than nonresponsive one when exploring its information architecture. In addition, responsive web design was also proven to reduce the amount of scrolling when reading content. The results of the ANOVA test proved that responsive web design was able to maintain the user experience quality of website on home functionality, content readability, and enjoyment using website but not on the information architecture.

The user experience quality was measured by looking at the number of clicks and scrolls as well as information quality that has been experienced by user. Data were collected from 156 students at Universitas Indonesia, who were asked to evaluate user experience of web design on one of the following scenarios: responsive web design in both desktop and mobile device environment and nonresponsive web design in mobile device environment. This study aims to assess the user experience quality of responsive web design on mobile devices. Specifically, this research is carried out based on the observation in the development of computer applications under the multiplatform modality.

This article tries to orient the evaluation of the Bootstrap tool for the re-engineering of the web system “EducArte Comunidad” interacting with the following design languages: HTML5, CSS, and JQuery. One could say that this motivated the company Twitter in 2011 to create Bootstrap, a framework with the function of adjusting the resolution of websites that can be developed from a computer and then be displayed correctly in the different screen resolutions of mobile devices. Currently, the massive use of mobile devices requires the optimization of the design of the graphic interfaces developed for computers to the resolution of mobile devices. By doing so, navigation from any device without any anomaly. However, programmers have not created any framework to optimize the size of the interfaces automatically. The style pages have been facilitating the elaboration of web pages for some years now. It is there where the role of the web developer appears since this topic must make use of the appropriate tools that enhance their work. The advance of technology requires that people need publicity and administrative advice of their business through the Web. In any case, composition of responsive website required more scrolls and clicks than a webpage which is non-responsive when its data engineering was examined.

In like manner, responsive site engineering was furthermore exhibited to reduce the measure of looking over when examining content. The observations of the quantity of scrolls and clicks as well as information (data) quality that has been encountered by client were taken for the measurement of user experience quality The consequences of the ANOVA test demonstrated that responsive website architecture could keep up the client encounter nature of webpage home usefulness, content coherence, and satisfaction utilizing site yet not on the data engineering. Information were gathered from 150 understudies of Universities of Islamabad and Rawalpindi, who were included to assess users experience from website outline on one of the accompanying environments (conditions): responsive website composition in both work area and PDA (mobile devices) environment and non-responsive website architecture in cell phone (mobile devices) environment. This review plans to survey the nature of users experience of responsive website design on cell phones (mobile devices) and desktop.

Responsive site designer 1.5